Visvim Trunk Show

Last weekend, Visvim held a private trunk show at the Chateau Marmont in Los Angeles, attracting notable guests such as Eric Clapton and Mos Def. While the Japanese streetwear brand, which was established in 2000 by Hiroki Nakamura, has seen an increase in exposure over the past few years, it’s still a highly exclusive label with a very selective distribution. Currently, The Webster in Miami and Union in Los Angeles are the only two U.S. retailers carrying the label, but it has been announced that Bergdorf Goodman, the New York luxury department store, will also be stocking Visvim come August of this year. Nakamura has made it clear that expansion is not his brand’s focus; rather, he wants Visvim to be known for the depth of its product. This affiliation to quality should come easy for the brand as most of the pieces from Visvim’s Fall/Winter 2011 collection are all about the details. From a hand-dyed Cowichan sweater to boots that were tanned using elk brain and dyed with mud (based on a Native American tradition), Nakamura has worked hard to avoid the flat quality of mass-produced merchandise and it shows.

Really good to see a brand that does not sacrifice quality for publicity and wide spread appeal!

Source: WWD